A reciprocal text link means that a web site links to your web site and your web site links to a web site. Also known as two-way links, are much more difficult to obtain traditional reciprocal link. In the eyes of search engine, reciproal links have a more natural flow. As a result, they are very valuable to your business because the more two-way links you have, the better your chances of an improved search engine ranking, page rank, link popularity and improve traffic.
Example: Two sites such as A and B. A will give a links of B from A and B will give a links of A from B.
One Comment on “What is a reciprocal links?”
If I have a Robots INDEX NOFOLLOW meta tag “within” the head - head section, “just below” the keywords meta tag, and above the last closing head tag. It wouldn’t affect any one-way back links I have, Correct? But, does that meta tag affect any Reciprocal links? Would the Reciprocal links become Invalid if I use the Robots NOFOLLOW tag, in the top portion of my webpages?