The word “social media” stands for the media that users can easily participate and contribute in it. Forms of social media include blogs, forums, virtual worlds, wikis and social networks.

Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early adopters have encountered both successes and failures in developing strategies that incorporate this new paradigm. smashLAB advises groups to remain strategic and pragmatic in employing social media.

There are lots of social media site like facebook, twitter, myspace, hi5, orkut, linkedin, friendster etc. People can communicate with each other through these sites.  So these sites are bassically connecting people. So everybody should use social media to spread their connection. Social media is playing a very good role of sharing views of people.