The Skeleton of a Good Pay Per Click Advertising Campaign
Posted by Sutapa on 12 January, 2012
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This item was filled under [ Pay Per Click Management ]
What is pay per click advertising?
Pay per click advertising is often treated as a stop gap measure while waiting for a search engine optimization campaign to take effect. Many people believe that pay per click advertising (PPC) can be indispensible and continuous process of any search engine optimization campaign.
Benefits of the pay per click advertising program
Speed: PPC listings can be started very quickly. Just unlike organic SEO there is no such need to wait for the search engine spiders while performing deep crawl of your site.
Reach: Pay per click advertising drives additional visitors to your site. It is especially fruitful for largely competitive keywords where it may be great difficult to have a top 10 organic listings. You can save your SEO attempt for more fruitful measures and use PPC to get on the first few results pages.
ROI (Return on Investment): PPC can be expansively followed. Statistics like cost per conversion are important to compare your campaign ROI with other marketing strategies.
Furthermore this data is presented to you accurately and fast.
Experimentation: When researching about powerful keywords you will accordingly find some keywords that are suitable for the best match of your website. But typically there are others that are interesting but not completely free from questions. Do you want to take the risk to optimize your site for the marginal terms with the motto to seek that the conversion rates for these traffics are counted dismal and the resulting leads are not similar to customers? You can use pay per click advertising campaigns as a low risk test area for the keywords, helps you to calculate if a full site optimization is of worth or not.
What is it meant by catch in a pay per click advertising program?
Cost and longevity are the drawbacks of PPC. Some of them are highly competitive. Unlike SEO attempts which can drive free traffic throughout the years, PPC traffic will exist only as long as you continue paying for this.
Tips for a successful pay per click advertising campaign
Well organized keyword strategy: This starts with a hard keyword analysis. It is the area where you decide which keywords to optimize and which to bid for with the pay per click advertising.
Launch with one platform first: When you want to get your PPC to have maximum exposure, most specialists recommend launching with one PPC provider at first. Some administrative overheads are there to continue with each PPC system, especially when disallowed ads creates factor. It is not uncommon to have more than 25% of your ads rejected with some pay per click advertising providers, needs many revisions.
Examine: Once you have given a number of PPC ads, monitor the progress on each month. Then you have a good idea about the fruitful keywords and those who are not working. Try to have good concept about the creative or landing page combinations which yields best rates for the conversion. This is the best chance to examine whether those questionable keywords are best for an SEO attempt.
Widen the campaign: Equipped with performance info you can now make your campaigns for the other pay per click advertising providers. The PPC ad may not be directly applicable because of the different limitations of character count. You can also try to implement each PPC provider using the inner campaigning, making your further approach for pay per click advertising.
If you want to know more about pay per click advertising feel free to write me at info@competeinfotech.com
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