SEO and Internet Marketing Blog

Local Search Engine Optimization is gaining pace in the world of Internet Marketing. Google’s country specific searches are ready to offer you diverse rankings as compared to Google.com. In this regards, some basic pointers are to be kept in primary focus:

Local TLD: Using a local TLD can help in improving SEPS for geo-targeted key words and phrases - an Australian domain registration of “.com.au” will directly point to a business in Australia.

Contact Details: Your business name, address, and contact numbers must be mentioned in the website.

Local Hosting: US based servers generally give higher search engine rankings – in spite of that a local hosting is far better than an offshore domain hosting. It offers higher download speed and other benefits.

Local Language: Local vernacular as is an important part of Local Search Engine optimization.  The term “holiday” and “vacation” varies as per the geographical boundaries of UK, USA and New Zealand.

Local Links: Local links from business partners, government agencies, traders, etc. will always develop the quality of a search engine ranking.

Directories: Local directories provide the regional listings which is a must for the local searches.

Press Release: Events and news related to the organizational activities ensure popularity and brand establishment – a key for the local SEO.

SEO and Internet marketing for the local sites

For business operations in a specific zone, a local website will target visitors around the locality. There could be a lot of local based business like salon, restaurant, a real estate agency, legal firms, contractor business, retail store, etc., an SEO plan has to be specifically meant for the local online visitors. Just think of the keywords - “luxury hotels in Chicago”, “lawyers in Miami”, “real estate agents in Florida” or “hypermarkets in Dallas. The competition, SEO efforts and the cost involved will really matter in the said cases when it is compared with the search results developed on the Global basis. In fact, it seems to be more effective both in terms of quick results and local competition.