Reliable sources of SEO and SEM information is a matter of concern especially for the small business owners. Every single day, you will find some Search Engine Optimization companies growing up and for a small business owner, it gets too tough to manage time find the proper one out after covering the hectic schedules and nuances of the business.

Most of the local searches are industry and/or service based focusing on the demography. If we recapitulate the key terms - “luxury hotels in Chicago”, “lawyers in Miami”, “real estate agents in Florida”, it is obvious that people generally try to put the city name first and then the services they are looking for. Here it is important for you to establish a good rapport with the prospective clients and in the said context; local search engine optimization plays a big role in brand optimization and online popularity results. Internet researches show that 40% of searches are local based – that’s a crucial factor in choosing the type of SEO one opts for.

Let us consider the local check points for initial phases of the business:

1. Local listings: in the speedy process of today, it is almost impossible for us to submit listings on the B2B sites. In the said circumstances, Google Local and Yahoo Local are very good options. There must be coverage in the major local search engines and telecom directories which might incur some minor charges but that is quite acceptable as far as the positive search results are taken into consideration.

2. Local Organizational links: Industry associations, business group and commercial organizations can generate a considerable popularity and here it is imperative to prioritize the keywords that you are going to select. The text links are crucial for the rank of your website. Your business link partners will directly contribute in your growth and vice versa. And, there might be some discount offers too in case of the links clicking – this will create a great interest among the traders dealing with you.

3. Local client reviews – Google always produce a search result for “your industry +reviews”, a vital tool for the local business boom. The business reviews come on Google Local and also on reputable third party sites like Yelp.com (for restaurants), TripAdvisor.com (for hotels, etc.). There is another option for your clients to get discount for providing valuable feedback for your services – this is nothing but a simple yet powerful tool to uphold your local clients and in turn – your business.