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Online Advertising

Online Advertising
The internet advertising market is growing much faster than any other advertising vertically . it based on the technology to serve advertising online goes more and more towards automated processes that evaluate the page content and the main thing is user’s preferences and their parameters.

The main mission is to research and find methods which will be best and suitable for matching web documents to ads automatically, build up a prototype system , generate an evaluation and chulk out areas for further development . The vector space model and a td-idf weighting scheme the base for the prototype system and the cosines coefficient was utilized in the system to enumerate the similarity between a web document and an ad The video internet uprising day by day and market has all the hallmarks of the internet boom ith full of high expectations and a yearning to venture into new frontiers. This time, however, the City has changed hands from institutions to private equity.
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