One of the most simplest way to do website marketing with banner full of several different colors, flavors, shapes and sizes. Ads as an entity on the Internet which helps to proliferate to the point of saturation . The new forms of the new and improved banner ad is Pop-up and pop under windows which are really productive for website advertisement .
There is another new form of banner ad is disguised in a box shape with full of advantages which are designed to show up when someone types in a key term relevant to the text chosen for the ad by the advertiser .
A mere text link is also works as form of Banner Ad which come right out and tell you about "sponsored" links and that will be the nice way of saying someone is paying for that link . |
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| We need to define some terms when go to explore this broad and evolving type of advertising , they are : |
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| Hits – It means the number of times a webserver has been "hit" by a request for a webpage or a graphic image . |
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| Page impressions or pageviews – It is the number of times a webpage has been requested by the server. |
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| Banner views or impressions -- Simply the number of times a banner has been viewed. |
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| CPM – It is a metric from the print advertising that means "Cost Per Thousand," which use the Roman numeral "M" to denote one thousand. |
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| Banner ad – The common banner size is 468 x 60 pixe or full Banner . But there are different size available which are 300x250 or medium rectangle , 180x150 or rectangle , 728x90 or leaderboard , 160x600 or wide skyscraper , 125x125 square button etc . |
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| Creative -- "Ad-speak" for the actual banner graphic. |
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| Click – It is the number of responses to a banner ad |
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| Click Throughs – It is used to count the number of visitors who click on the banner and are converted to the advertiser's site. |
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| Click Through Rate (CTR) -- The percentage amount of click throughs to banner views. |
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