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Video and Viral Marketing

Viral marketing and video marketing is one type of marketing techniques that utilize pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives may be it will be product sales through self-replicating viral processes , analogous to the spread of pathological and computer viruses. It is delvered just like word-of-mouth or enhanced by the internet network effects . Viral promotions may be include of video clips , interactive Flash games, advergames, ebooks, brandable software, images, or even text messages but the basic form of viral marketing will be never infinitely sustainable.

The of marketers interested in creating successful viral marketing programs is to identify individuals who has high Social Networking Potential or SNP and generate Viral Messages that demand to this segment of the population and have a high probability of being passed along .

The term "viral marketing" has also been used critically to refer to stealth marketing campaigns as well as the dodgy use of astroturfing on-line combined with undermarket advertising in shopping centers to create the consciousness of impulsive word of mouth enthusiasm .

Of course, there will always a scope that the marketing campaign may be wildly successful even if the rate at which things are spread isn't of outbreak proportions and if this user-to-user sharing is continued by other forms of marketing communications , such as public relations or advertising . Main target for viral advertising purposes most accurately in mobile phone networks as it is are so personal.
Video and Viral Marketing
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